Click on one of the people below to find out more information.

  • Vik Gupta
    S.V.P. Sales & Operations

    With over 14 years of multi-dimensional experience in the trucking industry, Vik is the 'knowledge-pool' and 'solution-finder' for the entire team. Apart from overlooking sales & operations at Pride Truck Sales, he also owns a trucking trade magazine and takes interest in organizing truck shows. When not mentoring the team or pacing through his day, Vik loves spending time with his wife and kids and ticking off countries on his bucket list.

    What he speaks: English. Hindi & Punjabi

  • Jasvir Johal
    V.P. Sales & Operations

    With over a decade of experience in the trucking industry, 'Jas' as he is fondly called, is our go-to person for everything small and big. Apart from overlooking sales and operations at Pride Truck Sales, you will find him ensure everything at the dealership is functioning smoothly and everyone in the team is working efficiently. On the weekends, he is either on the golf course or at home, whipping up some healthy recipes with his family.


     What he speaks: English, Hindi & Punjabi

  • Harman Jhand
    Sales Manager

    Having a master's in mechanical engineering, Harman started off as an owner-operator and then went on to enter the world of truck sales. This means, that he knows every tiny detail that there is to know about trucks. When not providing his best customer service, you will find him passionately video graphing his favorite rigs or riding his sports bike.

    What he speaks: English, Hindi, Punjabi, Urdu & French.

  • Preet Singh
    Account Manager

    With over 12 years of sales experience, Preet is known for having a fix for every problem that you throw at him. 'No problem at all' and 'happy to help' is what you will always hear him say. When not befriending customers, you will find him taking on a game of cricket or spending time with his daughters.

    What he speaks: English, Hindi & Punjabi

  • Vivek Tiwari
    Account Manager

    Vivek's love for wheels is what keeps him going. Having worked in the auto industry for over 10 years, he moved to the trucking industry to be a part of the big wave. When not selling trucks, you will find him exploring them.

    What he speaks: English, Hindi, Urdu & Punjabi

  • Maninderjit Singh
    Inventory Supervisor

    The youngest member of the Pride Truck Sales team, 'Manny' too, joined us a student and fell in love with the world of trucks. He knows exactly where your truck is on our expansive yard. Apart from ensuring our inventory is well managed, he likes writing poetry.

    What he speaks: English. Hindi & Punjabi

  • Reetika Sharma
    Inventory Administrator

    Coming to Canada as a student, Reetika fell in love with the country and decided to stay back. She excels at multi-tasking and ensures every customer that enters Pride Truck Sales is directed to the right person. Call her in the middle of the night and she will still greet you with warmth. When not at work, you will find her spending time amidst nature.

    What she speaks: English, Hindi & Punjabi

  • Reena Bajaj
    PR & Marketing Associate

    With over 6 years of experience in the media and communications space, Reena has handled the public relations mandate for companies across industries such as automobile, technology, pharma, education, among others. She believes one's 'net worth' is determined by their 'network'. When she isn't creating content and marketing strategies for us, you will find her playing the Handpan or baking sweet treats.

    What she speaks: English, Hindi & French

  • Hassan Iftikhar
    Account Manager

    Another team member coming from the auto industry, Hassan brings with him 8 years of sales experience. He loves reading trucking blogs and websites and sharing his knowledge with the team. On the weekends you will find him on the soccer field or indulging in other outdoor activities with his boys.

    What he speaks: English, Hindi, Punjabi & Urdu