Click on one of the people below to find out more information.


Vik Gupta
S.V.P. Sales & Operations

With over 14 years of multi-dimensional experience in the trucking industry, Vik is the 'knowledge-pool' and 'solution-finder' for the entire team. Apart from overlooking sales & operations at Pride Truck Sales, he also owns a trucking trade magazine and takes interest in organizing truck shows. When not mentoring the team or pacing through his day, Vik loves spending time with his wife and kids and ticking off countries on his bucket list.

What he speaks: English. Hindi & Punjabi



Dildeep Johal
Vice President - Sales & Operations, USA

With 22 years of experience in Trucking, Sales, Finance and Repairs, Dildeep heads the Sales and Operations for the US. When not helping customers find a solution to their trucking challenges, you will find him globetrotting or spending quality time with his family.

What he speaks: English. Hindi & Punjabi

Jasvir Johal
V.P. Sales & Operations

With over a decade of experience in the trucking industry, 'Jas' as he is fondly called, is our go-to person for everything small and big. Apart from overlooking sales and operations at Pride Truck Sales, you will find him ensure everything at the dealership is functioning smoothly and everyone in the team is working efficiently. On the weekends, he is either on the golf course or at home, whipping up some healthy recipes with his family.


 What he speaks: English, Hindi & Punjabi

Harman Jhand
Sales Manager

Having a master's in mechanical engineering, Harman started off as an owner-operator and then went on to enter the world of truck sales. This means, that he knows every tiny detail that there is to know about trucks. When not providing his best customer service, you will find him passionately video graphing his favorite rigs or riding his sports bike.

What he speaks: English, Hindi, Punjabi, Urdu & French.

Preet Singh
Account Manager

With over 12 years of sales experience, Preet is known for having a fix for every problem that you throw at him. 'No problem at all' and 'happy to help' is what you will always hear him say. When not befriending customers, you will find him taking on a game of cricket or spending time with his daughters.

What he speaks: English, Hindi & Punjabi

Vivek Tiwari
Account Manager

Vivek's love for wheels is what keeps him going. Having worked in the auto industry for over 10 years, he moved to the trucking industry to be a part of the big wave. When not selling trucks, you will find him exploring them.

What he speaks: English, Hindi, Urdu & Punjabi

Maninderjit Singh
Inventory Supervisor

The youngest member of the Pride Truck Sales team, 'Manny' too, joined us a student and fell in love with the world of trucks. He knows exactly where your truck is on our expansive yard. Apart from ensuring our inventory is well managed, he likes writing poetry.

What he speaks: English. Hindi & Punjabi

Reetika Sharma
Inventory Administrator

Coming to Canada as a student, Reetika fell in love with the country and decided to stay back. She excels at multi-tasking and ensures every customer that enters Pride Truck Sales is directed to the right person. Call her in the middle of the night and she will still greet you with warmth. When not at work, you will find her spending time amidst nature.

What she speaks: English, Hindi & Punjabi

Reena Bajaj
PR & Marketing Associate

With over 6 years of experience in the media and communications space, Reena has handled the public relations mandate for companies across industries such as automobile, technology, pharma, education, among others. She believes one's 'net worth' is determined by their 'network'. When she isn't creating content and marketing strategies for us, you will find her playing the Handpan or baking sweet treats.

What she speaks: English, Hindi & French

Hassan Iftikhar
Account Manager

Another team member coming from the auto industry, Hassan brings with him 8 years of sales experience. He loves reading trucking blogs and websites and sharing his knowledge with the team. On the weekends you will find him on the soccer field or indulging in other outdoor activities with his boys.

What he speaks: English, Hindi, Punjabi & Urdu