Vik Gupta

With over 14 years of multi-dimensional experience in the trucking industry, Vik is the 'knowledge-pool' and 'solution-finder' for the entire team. Apart from overlooking sales & operations at Pride Truck Sales, he also owns a trucking trade magazine and takes interest in organizing truck shows. When not mentoring the team or pacing through his day, […]

With over a decade of experience in the trucking industry, 'Jas' as he is fondly called, is our go-to person for everything small and big. Apart from overlooking sales and operations at Pride Truck Sales, you will find him ensure everything at the dealership is functioning smoothly and everyone in the team is working efficiently. […]

Having a master's in mechanical engineering, Harman started off as an owner-operator and then went on to enter the world of truck sales. This means, that he knows every tiny detail that there is to know about trucks. When not providing his best customer service, you will find him passionately video graphing his favorite rigs […]

Vivek's love for wheels is what keeps him going. Having worked in the auto industry for over 10 years, he moved to the trucking industry to be a part of the big wave. When not selling trucks, you will find him exploring them. What he speaks: English, Hindi, Urdu & Punjabi  

With over 12 years of sales experience, Preet is known for having a fix for every problem that you throw at him. 'No problem at all' and 'happy to help' is what you will always hear him say. When not befriending customers, you will find him taking on a game of cricket or spending time […]

The youngest member of the Pride Truck Sales team, 'Manny' too, joined us a student and fell in love with the world of trucks. He knows exactly where your truck is on our expansive yard. Apart from ensuring our inventory is well managed, he likes writing poetry.   What he speaks: English. Hindi & Punjabi […]

Coming to Canada as a student, Reetika fell in love with the country and decided to stay back. She excels at multi-tasking and ensures every customer that enters Pride Truck Sales is directed to the right person. Call her in the middle of the night and she will still greet you with warmth. When not […]

With over 6 years of experience in the media and communications space, Reena has handled the public relations mandate for companies across industries such as automobile, technology, pharma, education, among others. She believes one's 'net worth' is determined by their 'network'. When she isn't creating content and marketing strategies for us, you will find her […]

Another team member coming from the auto industry, Hassan brings with him 8 years of sales experience. He loves reading trucking blogs and websites and sharing his knowledge with the team. On the weekends you will find him on the soccer field or indulging in other outdoor activities with his boys. What he speaks: English, […]

With an MBA in Retail and an experience of over 21 years in the luxury retail sector, Tarun moved from Dubai to explore work opportunities in Canada. However, the energy of the truck sales industry brought him to us. When not focusing on ensuring his customers have the best truck buying experience, Tarun enjoys playing […]